by ScoreData Team | Jul 29, 2016 | Contact Center, Financial Services, Insurance, Other, Staffing, White Papers, White Papers, White Papers, White Papers, White Papers
Customer segmentation or Market Segmentation helps a company to segment or divide its customers in different groups relevant to the business. The key to any Customer Segmentation is to divide the customers into groups based on prediction on their value to the company and target each group with different strategy to maximize the profit or ROI.
by ScoreData Team | Jul 29, 2016 | Contact Center, Success Stories
Customer Churn or Customer Attrition analysis is one of important business activities for Banks, Telecom companies , Retails firms, financial services institutions and Insurance companies for single most important reason that cost of acquiring a new customer is far greater than cost of retaining an existing customer.
