A Customer Engagement center is a central point from which all customer contacts, including voice calls, chat, email, social media, faxes, letters, etc., of an enterprise are managed. According to the Head of a leading BPO that handles 9 percent of the world’s contact center traffic, over ninety percent of all engagement centers are driven by static rules-based systems.
There are broadly three ways for a business to grow and defend its current revenue stream: by acquiring new customers, by cross or up-selling to existing customers, and by improving customer retention. All three have a cost associated with them and the businesses are interested in the ROI on their investments.
Insurance companies, by the very nature of their business, have constantly growing data sets that need to be analyzed continuously. As well, there is a growing demand for widespread creation and consumption of up-to-date analytics-driven insights within the enterprise.