Retail Industry Analysis
Now a day’s huge amount of data is being captured at a rate never before seen in history of retail industry. The retailer’s goal is to translate that data into the meaningful insight so that they can make their decisions.
Data Analytics
Data Analytics is all about solving complex business problem and gaining useful insights from the data. Analytics is discovery and presentation of meaningful pattern in the data to help in scientific decision making. It is particularly useful in data rich industry like Banking, Insurance, Telecom, Market Research, and Healthcare.
Customer Segmentation
Customer segmentation or Market Segmentation helps a company to segment or divide its customers in different groups relevant to the business. The key to any Customer Segmentation is to divide the customers into groups based on prediction on their value to the company and target each group with different strategy to maximize the profit or ROI.