Predictive Analytics for the Intelligent Customer Engagement Center
A Customer Engagement center is a central point from which all customer contacts, including voice calls, email, social media, faxes, letters, etc., of an enterprise are managed.
A Customer Engagement center is a central point from which all customer contacts, including voice calls, email, social media, faxes, letters, etc., of an enterprise are managed.
In the past ten years, we have seen a dramatic rise in the use of machine learning techniques to build predictive models. In the rapidly evolving Predictive Analytics tools landscape, more and more applications are using machine-learned models as part of the core business process.
Recently, a TechCrunch article, citing a McKinsey study, noted that by 2018 the number of data science jobs in the US alone would exceed 490,000, whereas there would be fewer than 200,000 data scientists to fill those positions
Customer Segmentation is the process to divide the customers into different groups where members of same group have some similarity in characteristics like buying behavior, profiles, value to company etc. At the same time having significant difference from member of different segment or clusters.