ScoreFast™ Ratings Predictions Engine for television

by Nov 16, 2018Blog

Success Storie

ScoreFast™ reduces Customer Churn by 15%

Star Network is a major Asian media conglomerate netting upwards of 700 million viewers a month. They had weekly viewership ratings but sought insight into future ratings. This insight would help them proactively plan corrective action if a decline in ratings is predicted.

Data about viewership trends and demographic segments was given to ScoreFast. Data preparation steps undertaken were auditing, cleaning, normalizing, target creation and feature selection. The result was an easy-to-use ratings prediction engine that outputs viewership ratings for every time slot for the next 4 weeks. The model automatically makes updates when a degradation in performance (gap between actual and predicted) is detected, obviating any need for manual intervention. The model had a 90% accuracy and combined with proactive marketing decisions it reduced viewership churn by 7%.

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