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Customer Segmentation

Customer Segmentation is the process to divide the customers into different groups where members of same group have some similarity in characteristics like buying behavior, profiles, value to company etc. At the same time having significant difference from member of...

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Business Analytics

The sole purpose of business analytics is to help the business executives to take informed business decision backed by data. Business Analytics includes Extensive data mining to find meaningful and actionable insights from historic data Statistical analysis to find...

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Analytics for PayDay Lending

A Payday Lending (PDL) is a small and short term unsecured loan where an individual borrows a small amount at very high rate of interest till the next payday. These loans are also known as cash advance or check advance loan as lenders give loan against cheques, debit...

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Analytics for Telecom

Telecom is one of the most data driven industry which is always open to adopt new technologies and leverage it to increase its revenues and provide better customer experience.  Telecom sector is one of the industry verticals which adopted advanced and really fast CRMs...

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What is data Analytics

The big challenge is to transform the extracted data in usable format and then load in databases so that business or data scientist could analyze it. The advent of CRM systems (Customer relationship managements) and affordable databases cost has enabled the collection...

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BPO Industry- New Turf for Analytics (Contd…)

These last couple of weeks have been a little crazy for folks here at ScoreData Corporation, throwing us off the track on almost everything apart from the project deadlines. I’ll give the same excuse for the delay in this post (and hope no one finds out the real...

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BPO Industry- New Turf for Analytics

In the last ten-fifteen years, the concept of Business Process Outsourcing has revolutionized the global business scene. The trend started with noncore business processes getting outsourced (primarily call centers)and as the outsourcing ecosystem keeps evolving and...

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Analytics in Customer Life Cycle Management

So now the account has been sourced and the bank has a new customer. What happens next varies depending on the type of product/ service. But there are a certain things that may happen irrespective of all that. For example- the account may churn out after a limited...

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Analytics in Retail Banking

Banking industry has always been a very early user of new technologies, often breeding ground, and analytics is no exception to this. Banks were the first to leverage their historical data –by applying statistical techniques and using computing resources to solve real...

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