ScoreData Corporation (“Company”) is an advertising technology company in the digital media advertising space. Company is not a data broker or an advertising network. Our clients are primarily online/application publishers that utilize our platform services. Our platform (“Platform”) is designed and optimized to provide publishers with the ability to sell unique advertising formats that blend and appear “native” to the content in which they are delivered resulting in a smooth and seamless consumer experience. Company is also able to provide an analysis of consumer information so that we can enable the publisher to display a more relevant, precise and meaningful online experience for its audience.
Company supports industry self-regulation and adheres to applicable industry guidelines. Company adheres to DAA principles and guidelines, and is a member in good standing of industry associations that establish best practices in the area of online advertising, including the Interactive Advertising Bureau (“IAB”), and Digital Content Next (“DCN”). Company adheres to the IAB Code of Conduct, and the SelfRegulatory Principles for Online Behavioral Advertising.
Company complies with the cross-industry enhanced notice standard as set forth in the Self-Regulatory Program for Online Behavioral Advertising.
Information We Collect through our Platform
The Company Platform does not collect information that can be used to directly identify an individual, such as your name, physical address, e-mail address, Social Security Number, credit card number, account numbers, passwords, personal health information or precise, real-time geographic location derived through location-based services such as GPS-enabled devices (collectively or individually, “Personal Identifiable Information” or “PII”).
As part of the process of providing a means for enterprises to implement predictive customer engagement through our Platform, you may have to upload your proprietary data into our servers. This information may include information about your consumers such as you deem necessary to analyze, to detect features, and to build models, track data sets, reconfigure and rebuild models, etc.
How Company Collects Information through the Platform
Information is collected by Company through your uploads, through crawlers, and through extracting, transforming, loading, auditing, scoring, and reconstruction and rebuilding of data sets.
How Company Uses Information Collected Through the Platform
Company primarily uses the information collected on the Platform to provide services to its clients – essentially, we use the data to operate, manage, maintain, and enhance the Platform. Company also uses information it receives and collects through its Platform to refine, and assess, the effectiveness of the predictive applications build by our clients. Our analysis includes contextual and demographic elements, behaviors and viewing preferences, and client rules, regulations, third-party and government rules and regulations, environmental data, etc.
Cross-border Data Transfers
The Company Platform and Web site is operated in accordance with the laws of the United States. Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis. If you are located in outside of the United States, please be aware that information we collect may be transferred to and processed in the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen. As such, whether you are located inside or outside of the United States, you hereby authorize Company to use, transfer, and/or otherwise store data in the United States and any other country where Company, our clients, or service providers operate and maintain servers.
Company has established an appropriate technical and organizational safety and security protocol consistent with industry standards and applicable law to help prevent unauthorized access, loss, disclosure, modification or destruction of the information we collect. While we are committed to ensuring the security of such information, you should be aware that no data protection measures can provide 100% guarantee of security. Consequently, Company cannot warrant or guarantee the complete security of the information in our possession.
Third Party Advertisers and Links
This Web site contains links to other sites that are not owned or controlled by Company. Please be aware that we are not responsible for the privacy practices of such third parties or the privacy policies governing their web sites.
A Note on Content
Company is committed to providing its clients a broad-based marketplace that meets their goals, while at the same time adhering to industry best practices with respect to content that is illegal, pornographic, discriminatory, harassing, hateful, or designed to incite violence. As an IAB member, Company holds itself to the highest standards of quality control. Company also respects the right to free speech and will not engage in pre-emptive editorial censorship. We leave such decisions to our clients. Our policy is to allow our clients to determine the most appropriate approach for their business in determining partners they choose to work with. Such policy is reflected in our technology, which enables our clients to block both sources of supply and sources of demand they may deem inappropriate.
230 California Ave, Suite 100, Palo Alto, CA 94306